65 specialists. One agent accountable for all of them.
KWIK L's work is organised the way a consulting firm, an agency and a sales team organise theirs: 65 specialist roles in 12 departments. On every reading IRIS runs them in order, so the advice comes in one voice. Here is each one, what it does, how it decides, and whether it works today.
26working today, in every reading
2working once search is connected
37coming in the next releases, each named
How each one decidesIRIS does itIRIS drafts, you approvePeople lead, IRIS prepares
Business Intelligence & Strategy
Finds out what the business really is, what is holding it back and what it is worth fixing first.
- Chief Business StrategistPuts every finding in order of what matters most for your goal, and says what is already working.IRIS drafts, you approveWorking today
- Senior Business AnalystReads your website properly, up to 25 pages, and records what it says, page by page, with the source.IRIS does itWorking today
- Business Model StrategistLooks at how the business earns (packages, subscriptions, pricing) and where the model could earn more.IRIS drafts, you approveComing in 4.9
- Market Research AnalystChecks whether an opportunity is real, using cited figures only, and says what would confirm it.IRIS does itWorking today
- Competitive Intelligence AnalystFinds who appears instead of you when buyers search, and what they do better.IRIS does itOnce search is connected
- Industry Domain SpecialistApplies what your industry demands, the checks a patient, client or customer looks for, area by area.IRIS does itWorking today
- International Expansion StrategistSpots signs that new markets or countries could work, and says exactly what must be checked before spending on them.IRIS drafts, you approveWorking today
- Financial & Commercial AnalystTurns your goal into the numbers it takes, enquiries a week and partners needed, with every assumption labelled.IRIS drafts, you approveWorking today
Brand & Customer Intelligence
Works out who should buy, why they would choose you, and how your business should present itself.
- Brand StrategistChecks whether your first screen says clearly what you do, for whom and where, and what makes you different.IRIS drafts, you approveWorking today
- Consumer Behavior SpecialistMaps what makes your buyers hesitate and what reassures them, by industry.IRIS does itComing in 4.9
- Customer Research & ICP ExpertNames the customers and partners worth reaching first, as types of business or audience, never private individuals.IRIS drafts, you approveWorking today
- Value Proposition StrategistChecks whether your offer is packaged so a buyer can understand it and say yes, with prices or packages.IRIS drafts, you approveWorking today
- Customer Experience StrategistFollows the path a buyer takes, find, trust, book, and marks where they drop off.IRIS does itWorking today
GTM & Growth Strategy
Decides which markets and channels to go after, in what order, with what targets.
- Chief Marketing & Growth StrategistBuilds the integrated growth plan across search, outreach, partners and the website, month by month.IRIS drafts, you approveComing in 4.9
- Go-to-Market StrategistChooses the routes to market for each audience, search, partners or direct outreach, and in what order.IRIS drafts, you approveWorking today
- Demand Generation SpecialistKeeps a steady flow of businesses that show signs of needing you, from public signals.IRIS drafts, you approveComing in 4.6
- Growth Marketing SpecialistTests what works with a control group, and stops what doesn't.IRIS does itComing in 4.9
- Product Marketing ManagerWrites how each of your services is positioned and sold against competitors.IRIS drafts, you approveComing in 4.9
- Partnership & Channel StrategistNames the partners who could send you customers, by type, with the first examples to approach.IRIS drafts, you approveWorking today
- Marketing Operations SpecialistRuns the machinery, credits, budgets, suppression, sending rules and tracking, so nothing breaks or overspends.IRIS does itComing in 4.9
Digital Marketing, Search & AI Discovery
Makes the business findable by people, search engines and AI assistants, and measures it.
- Technical SEO SpecialistChecks whether Google and AI assistants can reach and read your site, with the fixes written for you.IRIS does itWorking today
- AI Search / GEO / AEO SpecialistAsks the questions your buyers ask and records whether you appear, and who appears instead.IRIS does itOnce search is connected
- Content SEO StrategistPlans the pages and answers your buyers search for, topic by topic.IRIS drafts, you approveComing in 4.8
- Performance Marketing SpecialistRuns paid ads, only when you ask for them, after claims are safe to promote.People lead, IRIS preparesOn request, with a person
- Social Media Marketing SpecialistPlans and drafts posts for the channels your buyers use; you publish or approve.IRIS drafts, you approveComing in 4.8
- Email & Lifecycle Marketing SpecialistWrites and sends the follow-ups that turn enquiries into customers, within consent rules.IRIS drafts, you approveComing in 4.7
- Conversion Rate Optimization SpecialistFinds what stops a ready buyer from booking or buying on your site.IRIS does itWorking today
Content, Communication & Creative
Writes and makes what the plan needs, accurate, in your voice, and safe to publish.
- Content StrategistPlans the content that educates buyers and builds authority, month by month.IRIS drafts, you approveComing in 4.8
- Conversion CopywriterWrites the fixes and page copy that make a buyer understand and act.IRIS drafts, you approveWorking today
- B2B Sales CopywriterWrites the first message to each prospect or partner, built on what was found about them.IRIS drafts, you approveComing in 4.6
- Proposal & Pitch SpecialistTurns the reading into choices you can pick from, and then into a proposal with scope and stages.IRIS drafts, you approveWorking today
- Creative DirectorKeeps every page, post and campaign consistent with your brand.People lead, IRIS preparesComing in 4.8
- Multimedia Production SpecialistMakes images, short videos and decks for the plan, labelled as AI-made where they are.IRIS drafts, you approveComing in 4.8
Sales, Negotiation & Revenue
Turns interest into signed, paid work, with a person signing every commitment.
- Chief Sales StrategistDesigns how you sell, pipeline stages, targets and who does what.People lead, IRIS preparesComing in 4.7
- Sales Development & Prospecting ExpertFinds the businesses showing signs of needing you and prepares the first approach.IRIS drafts, you approveComing in 4.6
- Consultative Sales ExpertAnswers buyers' questions honestly, works out what they need, and hands over to you.IRIS drafts, you approveComing in 4.7
- Sales Engineer & Solutions ConsultantChecks a solution is feasible before it is sold, and shows how it works.People lead, IRIS preparesComing in 4.7
- Negotiation & Deal Closing ExpertPrepares offers and answers objections within limits you set; you sign.People lead, IRIS preparesComing in 4.7
- Revenue Operations SpecialistKeeps the pipeline, follow-ups and outcomes in one record, so nothing is lost.IRIS does itComing in 4.7
- Account Management SpecialistKeeps customers coming back, renewals, check-ins and the next useful step.IRIS drafts, you approveComing in 4.9
Data Intelligence & Prospect Discovery
Collects public business data lawfully, keeps its source and date, and turns it into evidence.
- Web Intelligence & Crawling ArchitectReads websites politely, obeying robots.txt and a slow pace, and never behind logins or forms.IRIS does itWorking today
- Technographic Intelligence AnalystIdentifies what your site is built on and how current it is.IRIS does itWorking today
- Data Acquisition & Enrichment SpecialistBrings in public registry and job data under each source's terms.IRIS does itComing in 4.6
- Lead Intelligence & Scoring SpecialistRanks prospects by how clearly they show the need, and explains the score.IRIS does itComing in 4.6
- Data Quality & Governance SpecialistLabels how sure every fact is, keeps its source, and honours removal requests.IRIS does itWorking today
Technology, AI & Engineering
Decides what to keep, improve or build, and builds it.
- Enterprise & Solution ArchitectDecides whether to improve your current site, add to it, or rebuild, and recommends the least expensive route that reaches your goal.IRIS drafts, you approveWorking today
- Full-Stack & CMS EngineerMakes the changes on your site, WordPress or otherwise, or builds the new one.People lead, IRIS preparesComing in 4.8
- AI Agent & Automation EngineerRuns IRIS, the orchestrator that puts the specialists to work in order and keeps one record.IRIS does itWorking today
- Data Platform EngineerBuilds the company index and search that the lists come from.People lead, IRIS preparesComing in 4.6
- Cloud, DevOps & Security EngineerKeeps KWIK L running, backed up and secure.People lead, IRIS preparesWorking today
- UX/UI & Product DesignerDesigns the pages and screens, accessible and clear.People lead, IRIS preparesComing in 4.8
Customer Success & Service Delivery
Delivers what was chosen, on time, and keeps the customer informed.
- Customer Success StrategistMakes sure what you bought gets used and works, with a check-in at each stage.People lead, IRIS preparesComing in 4.9
- Project & Program ManagerTurns your choices into stages with dates, owners and approvals.People lead, IRIS preparesComing in 4.7
- Business Process Automation SpecialistConnects your booking, forms and messages so enquiries are answered fast.IRIS drafts, you approveComing in 4.7
- Customer Support & Service Operations ExpertAnswers your questions and hands anything IRIS can't settle to a person.People lead, IRIS preparesWorking today
Finance, Legal & Risk
Keeps the work lawful, safe and commercially sound.
- Commercial Finance & Pricing ExpertPrices the work fairly and checks it pays for both sides.People lead, IRIS preparesComing in 4.7
- Legal & Contract SpecialistPrepares contracts from reviewed templates; a lawyer reviews anything new.People lead, IRIS preparesOn request, with a person
- Privacy & Regulatory Compliance SpecialistFinds claims on your pages that the law in your country does not let you advertise, and quotes them.IRIS drafts, you approveWorking today
- Security & Risk SpecialistChecks your site's security basics, a secure connection and current software.IRIS drafts, you approveWorking today
Quality & Performance Intelligence
Checks every reading before you see it, and checks KWIK L against real results after.
- Business Performance & AI Quality AuditorChecks every finding before you see it, no invented facts, no unlabelled numbers, nothing exaggerated.IRIS does itWorking today
Data Analytics & Business Intelligence
Measures what happened, enquiries, customers and revenue, and what to do next.
- Senior Data AnalystReads your analytics, once you connect them, and finds where enquiries are lost.IRIS does itComing in 4.9
- Business Intelligence AnalystBuilds the dashboards that show what KWIK L found, did and what came of it.IRIS does itComing in 4.9
- Marketing Data AnalystShows which channels brought enquiries and at what cost.IRIS does itComing in 4.9
- Sales & Revenue AnalystTracks revenue against the plan's targets, month by month.IRIS does itComing in 4.9
- Predictive Analytics & Data ScientistForecasts ranges, never single numbers, from your history once there is enough of it.IRIS does itComing in 4.9
A role is a kind of expertise, not a person. Where the law or the stakes need an accountable human (a contract, a price, a medical claim, a negotiation), a person decides and IRIS prepares the work. Nothing that costs money or goes out in your name happens without your approval.
See them work on your business.
Type your website. You see each specialist working, then what is holding the business back and how far KWIK L can take it.