A flat fee
Agreed with you before you make anything, and paid once your post is live with its label. One number, and it does not move.
For creators
Paid once. Labelled always.
We work with a small number of creators, in India, the UAE and the UK first. You make one honest post about a companion you made yourself. We pay a flat fee, the post says it is an advertisement, and nothing depends on how many people join.
For adults, 18 and over, with an adult audience.
Three rules
The same for every creator.
Labelled as an advertisement
The word “Ad” at the very start of the post and on the screen, and the platform’s own paid partnership label. Every time.
Never paid for a sign-up
No code that pays, no link that pays, no bonus for numbers. Nothing you say can change what you are paid.
The brief
One honest post, in your own words.
What we ask you to make
- Make your own companion first. Choose its character, grow its iris, give it a name, and talk to it for a few days. We give you the messages you need, at no cost.
- Show what you really made, on the real pages. No mock screens and no staged replies.
- Say what you think. If something disappointed you, say so. We check two things only: that the facts are right, and that the label is there.
- One post to begin with: a reel, a short or a video, in the language you usually post in.
Always say
- That it is an AI. It is not a person, and it says so itself.
- That it is for adults, 18 and over.
- That your post is an advertisement.
Never say
- That it is therapy, a doctor, a cure or a treatment for anything.
- That it is a girlfriend, a boyfriend or a romantic partner. It is a companion, and it is not romantic.
- That it does something it does not do. If you are not sure, ask us.
- Anything about another company’s product.
- Anything addressed to people under 18, or made to appeal to them.
The label
Country by country, and one rule for all.
We ask for the strictest of them everywhere, so one rule covers every country: “Ad” first in the caption, on the screen for the whole video, and the platform’s paid partnership label. In a post in Hindi or Arabic, the word may be “विज्ञापन” or “إعلان”.
Where your audience is
What its guidance asks
What we ask of you
India
What its guidance asksA label such as “Advertisement” or “Ad”, placed up front, in English or in the language of the post. On a short video it stays on screen for at least three seconds, or a third of a longer one.
What we ask of youThe word “Ad” on screen for the whole video, and first in the caption.
United Arab Emirates
What its guidance asksAnyone who posts advertisements holds an Advertiser Permit, and shows its number on their profile. A company checks the permit before it works with a creator.
What we ask of youYour permit’s number, before we agree anything.
United Kingdom
What its guidance asks“Ad”, “Advert” or “Advertisement” at the very beginning of the post. “Sponsored”, “gifted” and “in association with” are not clear enough.
What we ask of youThe word “Ad” first. Never “sponsored”, “collab” or “gifted” in its place.
United States
What its guidance asksA disclosure that is hard to miss: with the message itself, and in the video, not only in the words beneath it.
What we ask of youThe word “Ad” on the screen or spoken in the video, and first in the caption.
This is our reading of public guidance, read on October 7, 2026. It is not legal advice: the agreement, and the law where you live, are what count. Read from: The Advertising Standards Council of India · Pinsent Masons, on the UAE’s Advertiser Permit · The Advertising Standards Authority and the CAP · The FTC, the consumer regulator of the United States
How it works
Four steps, and no surprises.
Apply
Tell us where you post, who follows you and what you make.
We answer
A person reads every application. If it fits, we write back with the fee and the agreement.
You make it
Your companion first, then your post. Before it goes out we look at the facts and the label, and never at your opinion.
You post, we pay
The post goes live with its label, and the fee is paid. That is the whole arrangement.
When someone arrives by your link
Your link carries your name. Whoever arrives by it is told, on our own page, that your post was an advertisement and that you were paid a flat fee for it. We count how many people came by each link. That count never changes what anyone is paid.
Questions
Do you pay for each person who joins?
No, never. The fee is flat and agreed before you start. There is no code and no link that pays.
How much is the fee?
It is agreed with each creator before any work begins, and written into the agreement. It is the same whether one person joins or ten thousand.
Do I have to say good things?
No. Say what you think, in your own words. We check that the facts are right and that the label is there, and nothing else.
Who can apply?
Adults, 18 and over, whose audience is mostly adults. We begin in India, the UAE and the UK, in English, Hindi and Arabic, and we read applications from elsewhere too.
I am in the UAE. What do I need?
An Advertiser Permit, which the UAE asks of anyone who posts advertisements. We ask for its number before we agree anything.
Can I keep my own style?
Yes. It is your post and your voice. The brief asks for honesty and a label, not a script.
Will you use my post yourselves?
Only as the agreement says, and always with its label.
What happens to my application?
A person reads it and answers. It is kept for two years after our last word to each other, then erased; ask, and it is erased sooner.
Write to the house
Apply.
Tell us where you post and what you make. A person reads every application, and answers each one.
It is with the house.
Thank you. A person reads every application, and answers each one.